ECOMM - CBD Brand Generates 292% ROI with Smart Recognition
Wild Orchard Hemp leveraged Smart Recognition to turn anonymous website visitors into identified leads, capturing over 24,000 new profiles in just over 3 months. These high-intent leads converted into new customers at a consistent rate, generating $13,700+ in revenue and creating a scalable, always-on acquisition channel.
Industry: Health & Wellness: CBD/Hemp
Objective: Drive Revenue and Conversions
Results:
ECOMM – CBD/Hemp Company
CBD Brand Scales Revenue with Smart Recognition
Wild Orchard Hemp, a fast-growing CBD and hemp-based eCommerce brand, implemented Smart Recognition to unlock more value from its existing website traffic.
By identifying anonymous visitors and syncing them directly into Klaviyo, the brand transformed lost traffic into a consistent pipeline of high-intent leads and new customers.
The Challenge
Like many health and wellness brands, Wild Orchard Hemp was generating strong site traffic—but a large percentage of visitors were leaving without converting or being captured.
This resulted in:
- Missed revenue opportunities
- Limited retargeting capabilities
- Increasing reliance on paid acquisition
They needed a scalable way to capture more visitors and convert them into buyers.
The Solution
- Identify anonymous website visitors in real time
- Automatically create profiles inside Klaviyo
- Feed high-intent leads into email flows and campaigns
- Build a compounding owned audience
Results:
Smart Recognition quickly became a top-performing acquisition channel:
new leads generated in 3.5 months
new leads captured daily
These were all net-new customers, proving Smart Recognition’s ability to drive true incremental growth.
Engagement Performance
Matched leads showed strong engagement compared to standard list performance:
- Open Rate: 45%+
- Click Rate: 8–12%
This level of engagement highlights the high intent of identified visitors, making them significantly more likely to convert.
Why It Works
Smart Recognition captures up to a meaningful portion of otherwise lost website traffic and turns it into actionable marketing data
For Wild Orchard Hemp, this resulted in:
- A rapidly growing owned audience
- Lower acquisition costs
- A predictable, scalable revenue channel
The Takeaway
Smart Recognition transformed Wild Orchard Hemp’s existing traffic into a profitable and compounding growth engine.
With just a $1,000/month investment, the brand now benefits from:
- Consistent daily lead generation
- High-intent customer acquisition
- Strong engagement and conversion rates
- Measurable, scalable ROI
