# ECOMM - CBD Brand Generates

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ECOMM – CBD Brand Generates 

 ECOMM - CBD Brand Generates 292% ROI with Smart Recognition 

 Wild Orchard Hemp leveraged Smart Recognition to turn anonymous website visitors into identified leads, capturing over 24,000 new profiles in just over 3 months. These high-intent leads converted into new customers at a consistent rate, generating $13,700+ in revenue and creating a scalable, always-on acquisition channel. 

 Industry: Health & Wellness: CBD/HempObjective: Drive Revenue and Conversions 

 Results: 

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 Cost per Lead 
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 ROI 

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 ECOMM – CBD/Hemp Company

 CBD Brand Scales Revenue with Smart RecognitionWild Orchard Hemp, a fast-growing CBD and hemp-based eCommerce brand, implemented Smart Recognition to unlock more value from its existing website traffic.By identifying anonymous visitors and syncing them directly into Klaviyo, the brand transformed lost traffic into a consistent pipeline of high-intent leads and new customers. 

 The Challenge 

 Like many health and wellness brands, Wild Orchard Hemp was generating strong site traffic—but a large percentage of visitors were leaving without converting or being captured.This resulted in:Missed revenue opportunitiesLimited retargeting capabilitiesIncreasing reliance on paid acquisitionThey needed a scalable way to capture more visitors and convert them into buyers. 

 The Solution 

 Smart Recognition was deployed via a simple on-site script, allowing Wild Orchard Hemp to:

 Identify anonymous website visitors in real time

 Automatically create profiles inside Klaviyo

 Feed high-intent leads into email flows and campaigns

 Build a compounding owned audience

This turned their website into a daily lead generation engine. 

 Results: 

 Smart Recognition quickly became a top-performing acquisition channel: 

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 new leads generated in 3.5 months 

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 new leads captured daily 

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 lead-to-customer conversion rate 

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 in new revenue generated 

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 ROI on $3,500 in spend 

 These were all net-new customers, proving Smart Recognition’s ability to drive true incremental growth. 

 Engagement Performance

 Matched leads demonstrated strong monetization performance compared to standard traffic:

Revenue per Lead: $0.58
Cost per Lead: $0.15

This performance highlights the high intent of identified visitors, turning traffic into measurable revenue at an efficient cost. 

 Why It Works 

 Smart Recognition captures up to a meaningful portion of otherwise lost website traffic and turns it into actionable marketing dataFor Wild Orchard Hemp, this resulted in:A rapidly growing owned audienceLower acquisition costsA predictable, scalable revenue channel 

 The Takeaway 

 Smart Recognition transformed Wild Orchard Hemp’s existing traffic into a profitable and compounding growth engine.With just a $1,000/month investment, the brand now benefits from:Consistent daily lead generationHigh-intent customer acquisitionStrong engagement and conversion ratesMeasurable, scalable ROI 

 ROI in just 3.5 months 

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 new customer profiles 

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 in attributable revenue 
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