(Stick around until the end as we discuss those demand generation best practices).

Demand Generation Examples

1. FlexSeal: No one knew they needed a product that could seal up a boat that had been sawed in half. Not until whacky infomercials created demand for it. Sure, the ads made this product famous. But numerous tests by third-party debunkers have proven, even to skeptics, this is a sealer that truly works wonders. 

2. Bottles of water: Ask anyone in the 1980s if they would pay for a bottle of water, and they would be shocked at the odd question. But once companies jumped on the bandwagon of promoting the health benefits of drinking water, this generated demand. This success could have come sooner, though, with better marketing since the first bottled soft drink was (likely) made by Schweppes – in 1783.

3. Smartphones: Young people can’t imagine life without a smartphone, and older folks can’t imagine getting to dinner without a GPS in their pocket. Yet, it was demand generation that made way for these now-ubiquitous devices. First came computers, then laptops, then digital organizers (like Palm Pilots), then the iPod showed incredible possibilities that led to the iPhone. The rest is history as demand went to the moon and back.

4. Coffee pods: What caused the rise in demand for single-serve coffee cups at home when a big coffee pot had been the norm for ages? Convenience and perhaps more adults living alone. Many factors play roles in new demand generation, so it’s hard to give credit to one event or trend. However, anyone in the industry paying attention could have seen the opportunity, even on a niche-level if they had studied data and looked at consumer patterns.

5. GoPro camera: Need a camera that takes hours’ worth of video footage of you on a bike or in a kayak in the 1990s? If so, you would need a camera crew to haul those bulky camcorders around. Plus, where would you store all the footage or show it off? On VHS tapes sitting on your TV stand? GoPro came along at the perfect time. No coincidence either because the creators recognized demand as more everyday people wanted to document their not-so-everyday adventures. Plus, the internet made storing and showcasing videos possible.

6. Louis Vuitton: You’re right. Some luxury brands don’t take a tactful approach to demand generation. Using the scarcity principle is smart marketing. But when that leads to allegedly setting your products on fire so there is never excess for a “clearance rack,” it eventually comes back to haunt a brand. Ironically, this fact is generating new demand – for sustainable apparel brands.

7. Phone cases: You may recall an old Inc. Magazine article about a smart company that jumped on the smartphone trend fast. They didn’t make apps or write code. No. They simply designed and manufactured cases to protect these expensive glass devices. You would think this was an obvious need, but not unless you were tracking demand generation for smartphones when they first launched then went mainstream. It’s often the case that demand generation lands in your lap due to the arrival of a product that isn’t even on your radar. All those garage inventors who tried to make a safer egg carton missed their chance to protect iPhones, perhaps!

8. Razors: We aren’t just talking about razor subscriptions that arose from Harry’s demand generation campaigns. If you have watched the popular 1883 and 1923 spin-offs of the Yellowstone TV series, you know what we mean. A quote from one episode mentions razor companies “doubling their customer base by making women feel like they should shave their legs.”

9. Psychology: Books from experts like David Ogilvy and Robert Cialdini showed marketers how valuable psychology is when it comes to knowing how to sell to customers. This demand generation made way for hundreds more books from experts tapping into psychology to help advertisers sell more products (Nancy Harhut is a prime example).  

Ok, there you have the nine demand generation examples… but one quick bonus is this… newsletters. 

Great examples are The Hustle and 1440. Two very different publications, both widely popular. And with their popularity, many other aspiring newsletter companies and solopreneurs have cropped up after the potential of reaching millions via newsletters became apparent. 

What Demand Generation Examples Have in Common?

Major revenue is left on the table by brands because they don’t realize the potential of generating demand. It’s not a complicated thing either because the examples above have several aspects in common. A few are below:

• Creators spotted patterns
• Trends were used to guide manufacturing and marketing decisions
• Timing was critical
• Products were improved, and those improvements highlighted in campaigns 

Hopefully, those examples and keys to their success help your brand create new and expanded demand. 

The bonus best practices are below, and if you want an easy way to spot demand for your products / services, look to your anonymous website traffic. Those hidden visitors are showing intent by being on your site! Capture those leads automatically with Smart Recognition’s AI (we have case studies showing the ability to double your subscription rate in 30 days).

Book a free demo of Smart Recognition and learn how to test it for 7 days for free.

Demand Generation Best Practices

Nothing wrong with ethically using the scarcity principle to increase demand for your offerings. Yet, it matters more that your brand is constantly focused on being a valuable asset to your audience. This is the number one best practice for generating demand for newer offerings. As long as your customers trust you, then selling them “the next big thing” will be much easier.

Lastly, businesses that market to the right segment of their list at the right time will find demand generation less difficult. For example, Smart Recognition makes it clear that this lead generation tool is built for brands in the US with traffic of roughly 15k per month. Proper segmentation helps us market to the audience we can help. No different than the phone case maker mentioned above that likely did not initially target people over 50 years old because, at the time, they were least likely to be early adopters of smartphones and didn’t need a phone case.

Yes, Google is serious this time. Testing cookie phase-out has begun on Chrome. But, again, marketers and advertisers should not panic.

Let’s see why the end of cookies is not the end of marketing as we know it.

Retargeting Without Cookies Will Cut Out Wasted Ads

I wanted to see how many irrelevant ads are finding their way onto my screen every week.

After I started to investigate, it was obvious the total number of ads being wasted on me would be staggering. So, I’ll give you just a few examples of third-party cookies tracking me:

• Golf.com
• ESPN.com
• GasBuddy.com
• Eofire.com
• Expressmowerparts.com

Any ads I see from those cookie droppings are very unlikely to produce a sale. Anything is possible but…

I do not play golf. Have no desire to start.

Don’t watch any sports now (recovering NFL addict!).

I could not care less what gas costs since I have no choice but to buy it. And saving 4 cents is not crucial in my mind.

Eofire.com? Great podcast – but the last time I listened was at least nine years ago!

Last on the short list involves mower parts, which I don’t need since a guy comes and takes care of that with his mower now. The last lawn mower blade I ordered was over a decade ago, and I hope it stays that way!

Retargeting Without Cookies Reality

Sure, I could change my mind and suddenly become interested in playing golf. Or start trying to fund my retirement with the help of GasBuddy saving me 16 cents a month.

Super unlikely, though. Yet, third-party cookies seem to be the only thing holding the advertising world together if you listen to some people.

How can that be true when the example list of my cookies was just the tip of an irrelevant iceberg? I could list 30 more third-party cookies that are wasting several businesses’ advertising dollars on retargeting me for stuff I have zero desire for.

Those cookies are also leading advertisers down the wrong path for effectively retargeting me.

Some Retargeting Third-Party Cookies are On Point

No question, some cookies stored in my Chrome browser are relevant. I might buy from companies using more recent data since it is more accurate to my current interests.

The problem is, how are businesses and advertisers supposed to know which cookie data is correct? 

Recency isn’t even that reliable. Think about it. How many ads do you see that came along because you clicked an odd link in an email or news article? Something intriguing, but not a topic you are going to spend any real time on afterward.

3 Examples of Retargeting Without Cookies That Are Relevant 

1. One example would be tidbits at the end of Morning Brew or 1440 newsletters. A cool photo link showing a killer whale may lead to seeing ads for SeaWorld or swimming with dolphins at some resort.

2. Another example is accidentally clicking on a link or typing in the wrong address. Third-party cookies stick to your browser, and then you endure retargeting without cookies that are relevant to you at all. 

3. Last example is holiday shopping. How many websites do you visit just to browse for gifts from Black Friday until Christmas Day? And once your shopping is all finished, it’s not like you are going to circle back in March to do next December’s shopping. But you will see ads based on that browsing for months afterward because of third-party cookies.

And you’re right. Some sales will happen using those third-party cookie examples. Showing ads all year could lead to purchases once the next holiday season arrives. But this is not the reliable strategy many people would have you believe. 

Also, since third-party cookies are going to end no matter what, it would make no difference if retargeting cookies were guaranteed to work! Marketers have to move on and start retargeting without cookies. 

That means testing tools like Smart Recognition so you can collect email addresses from your anonymous website visitors. 

It also means improving user experience and getting creative with it. 

Retargeting Without Cookies Using Top-Notch User Experience

When you’re seeking retargeting tactics without cookies, you will see a ton of articles about making more effort to gather first-party data.

And that is solid advice. The information directly given to you by your audience is gold. Pure, relevant gold.

The problem? People are busy. The majority of them are too busy to take the extra step of filling out your survey, for example. 

People’s minds are flooded with a million things to do now that everyone is expected to manage two worlds full-time— the physical world and the online world. 

So, you have to make it worthwhile for them to use their precious moments of free time to fill out your surveys, provide feedback, or even write a review these days.

It’s not impossible. But it is a must to provide the type of user experience that compels them to send you first-party data, which costs them their limited free time.

HubSpot lays out 12 ways to make user experience top-notch.

Three of the best from the list are:

1. Don’t ask for too much info at once – make it simple/fast to send you valuable data

2. If you use social media, reply promptly to direct messages on those platforms

3. Ensure your website is as easy to use on phones as on desktop computers 

One thing not on that list? Humanizing customer service. This can be as simple as avoiding:

• Long waits for a response
• No follow-up on issues
• Customer support agents without the right context for the problem

The #1 user experience to model cookieless retargeting after?

Retargeting Without Cookies: Sports’ User Experience

Rabid fans don’t need to be retargeted with ads scattered at random spots around the web.

Rabid fans are easy to spot and easy to sell to. 

Sports gives marketers a prime example of how a superb user experience produces sales. Consistent sales, often passed down from generation to generation.

Look into the stands at the next NFL game you see on TV. How many jerseys are on the backs of moms, dads, kids, and grandkids? Those are true fans willing to spend money on tickets, parking, pricey concessions, apparel, and TV subscriptions for away games. 

Plus, take note of all the ads you yourself sit through just because you love football (or soccer or baseball, etc.).

Building that level of loyalty and user experience takes time and effort. But is within the grasp of every brand willing to go the extra mile to get to know their audience, which is filled with potential customers and future rabid fans. 

Why does this matter to businesses and advertisers? Your third-party cookie ad strategies could crumble before 2024’s halfway point.

So why wait around hoping for the best? There are alternatives available to third-party cookies right now.

Three takeaways from this article are below then we’ll zoom in on the details.

3 Takeaways from Third-Party Cookies’ Swan Song

1. This change will likely water down targeted ad effectiveness for businesses and revenue for advertisers.

2. Google claims to want to help the marketing industry with tools to ease the pain of third-party cookie phase-out (*yet Google’s own search advertising may benefit with third-party cookies gone).

3. Criteo tested one Google ‘cookie alternative’ and found it 5 times less effective than third-party cookies in targeting users.

*Some tests did show positive results of Google alternatives. However, most have been simulations or small-scale studies. In the real world, that’s shaky research when roughly 3.37 billion people are using Chrome. 

Now for the tech elephant in the room…

Is Google Really Concerned about People’s Privacy?

Many experts in the online advertising world are worried about Google having an even greater stranglehold on user data once third-party cookies vanish. Should such a powerful company be in charge of centralized personal data? 

After all, Reuters just reported Google settled a $5 billion consumer privacy lawsuit. The amount of the settlement was kept quiet, as Google is keen on keeping things like that private.

The privacy violation, by the way, alleged Google was tracking their customers/users even when the user had set Google’s Chrome browser “to “Incognito” mode and other browsers to a “private” mode.

Do no evil? Hmm…

Still, we wonder if internet users (all of us) are as concerned with privacy as news headlines claim.

Does the Average Joe / Jane Mind Third-Party Cookies Tracking Them?

Of course, when someone switches a browser to private mode, they expect the browser company to honor the request for privacy. We deserve privacy then.

But generally speaking, it’s not obvious that the public (all of us) are deeply concerned with online privacy.

If we were, why does Facebook still have over 3 billion active monthly users?

We don’t even have space – even with infinite scroll – to list all the lawsuits breathing down the neck of Facebook/Meta.

Also, only 9% of Americans say they usually refuse cookies. ~Statista 2024

How the Ad Industry is Approaching the End of Third-Party Cookies

That is the problem. Most marketers are not approaching the problem, not being proactive. Many are being passive, taking a wait-and-see attitude as Google stops allowing third-party cookies in Chrome. 

Think about how long third-party cookies have been around. Over 20 years! Basically, since the internet became mainstream. And Google’s going to erase that technology?

A passive approach doesn’t sound wise.

But it’s understandable that not every business or publisher can run tests to see what advertising alternatives will be effective. Again, how do you run meaningful tests on losing Chrome cross-site tracking— something that will affect over 3 billion internet users?

Ok, so it’s hopeless? No…

Two Viable Solutions for Replacing Third-Cookies

We are going to cover two solutions that can keep your marketing and advertising efforts from stumbling once Google pulls the plug on cookies.

One, you may be hearing about for the first time:

#1 Machine Fingerprinting

#2 First-Party Data

Machine Fingerprinting

This is the technology used by our company, Smart Recognition. 

It allows us to identify and collect verified email addresses from anonymous website visitors. Our tool is powered by artificial intelligence, which helped us perfect automations such as:

• Sending the verified email addresses to a connected ESP
• Sending verified leads to network audiences 
• Streamlining matched leads into email workflows

Another key is our giant database of verified email addresses (over 220 million and growing).

The Smart Recognition platform can easily be your answer to cookies being phased out. You will gain access to up to 40% of your anonymous website visitors. (Our latest case study details how MarketingExamined doubled their subscription rate with our platform).

Now, you do need substantial traffic – around 15k monthly, US audience – to get max results. But the good news is you can test it for 7 days for free after a demo. No simulation. No small-scale test. You can test Smart Recognition in the real world. And it won’t matter if your visitors are using Chrome, Safari, Firefox, etc.

Schedule a free demo so you are not left unprepared when third-party cookies go poof! (100% CAN-SPAM & California Consumer Privacy Act (CCPA) Compliant)

First-Party Data

The second alternative to help avoid struggles when Google axes third-party cookies is to increase your first-party data.

You have to go beyond first-party cookies. That basic info is helpful, sure.

Still, you must be proactive in gathering extra first-party data.

Below are 9 ways to do the gathering:

1. Online forms 

2. Offer ebooks in exchange for filling out survey or giving feedback

3. Allow Google/Facebook sign-in to your site/app: can provide data about user interests and behaviors

4. Google Analytics: track and document page visits, categories read, time spent on site

5. Customer service interactions

6. Analyze social media interactions with your audience

7. Lead generation campaigns: collect information through webinars, contests, promotions

8. Ask for simple email replies from your newsletter readers

9. Review websites hold a wealth of first-party data on customers (and broader audience segments)

Warning: some of those options can be labor intensive. Yet, with new and proven artificial intelligence tools, the load can be lightened.

Wrap-Up: Google Chrome Third-Party Cookie Phase-Out

When third-party cookies get fully wiped out, many businesses and advertisers are going to endure serious struggles. 

Luckily, there is still time to prepare since Google has been postponing this for a couple of years. They are serious about the end now, and that’s clear by the massive Chrome testing going on as we speak.

Don’t be left depending on Google to lend you a hand when all these changes finally drop.

Google is going to do what’s best for… Google. 

Same as any company. 

So, do what’s best for yours by gathering all the first-party data you can. It takes effort but we believe it will pay off since most companies are not likely to go that extra mile.

Don’t forget, you can see Smart Recognition’s major potential with a free demo. Find out how many leads are slipping through your fingers every day. 

If you are getting traffic, why let all those anonymous visitors bounce after just one touchpoint? Smart Recognition gives you the chance to reach them through multiple automated touchpoints without changing your current workflow. Schedule a demo today.

Why it matters: 

Learn how Marketing Examined captured leads they were missing

See exactly how the company reduced cost-per-lead

Alex Garcia shares an easy-to-copy playbook for using Smart Recognition

Main Case Study Findings 

Most business owners don’t realize all the leads they leave on the table due to anonymous website traffic, and that’s true with Marketing Examined founder Alex Garcia.

“You probably didn’t know you could capture email addresses from anonymous traffic. I know I didn’t.” ~Alex Garcia

Over a 30-day span, Smart Recognition matched 23% of anonymous visitors to MarketingExamined.com. Allowing the business to target these visitors with marketing emails and retarget with online ads.

“Because these leads have all opted into 3rd party marketing – messaging them is CAN-SPAM compliant.” ~Alex Garcia

The main play for converting these matched leads? Automated email flows based on URL visited, funnel stage, or traffic source. 

More playbook details coming up. First…

Funnel Frustrations

Alex and crew have the same funnel struggles as every website owner. People visit landing pages but bounce like a bat outta Hades before opting in with an email address.

Or they sign up with a temp email. Or get distracted then fail to fill out opt-in forms. Then forget that website forever!

Even if you get 3 out of 10 visitors to subscribe to your emails? 7 visitors— 7 potential customers— will never be seen again.

Intent is King, So Use Context in Follow-ups

Funnel success rates shoot way up when you have the power to collect email addresses from anonymous traffic… addresses attached to real people who have shown intent toward something specific on your site. 

Solid interest you can track by which pages they visited. Interest you can capitalize on once you have their email address. 

Just like Marketing Examined did by personalizing welcome email flows based on Smart Recognition data.

To paraphrase Alex, “Effective nurturing happens with content personalization.”

Don’t forget though, no matter how much you personalize emails to these leads, make it easy for them to opt out. Make it apparent they can unsubscribe any time. This ensures your sender reputation stays clean.

Not to mention, people will appreciate your brand being open and honest. That is part of the reason for this case study’s impressive outcome. Now for plays you can swipe.

Smart Plays from this Playbook 

The team had smart plays planned for converting their matched leads.

#1 Go for one-click opt-in with email containing their top case studies. Target: Subscribe page visitors.

#2 Target their case study readers with similar content to build brand familiarity before adding them to newsletter list segment.

#3 Outreach to book meeting with leads who viewed the Marketing Examined advertising opportunities page.

Wait, there’s more while we’re at it.

Bonus Winning Plays Planned

Alex’s plan included specific copy for abandoned cart emails: 

“X number of people have bought [product the visitor looked at]”

For product education email campaigns:

“Why [product they viewed] has mountains of 5-star reviews”

For retargeting outside of inboxes?

Plan is to add email addresses to networks (Meta/Google) and direct mail for retargeting.

See a couple more plays inside the full case study.

The key is having workflows in place so you can reach out to Smart Recognition leads immediately. 

And here are details on how these leads are high-quality and verified.

Case Study Numbers Recap

• Used Smart Recognition for one month

• Doubled their subscription rate

• Captured 23% of anonymous site visitors

• Lowered cost-per-lead to just $0.48 (48 pennies!)

• 100% of the email campaigns used an obvious unsubscribe link

Thanks again to Alex Garcia for sharing his company’s case study on Smart Recognition (find Alex on Twitter alongside his 184k followers). 

Ready to test Smart Recognition and reduce the rising costs of lead generation? Book a Demo now, you’ll be glad you did.

This article breaks down what Identity Resolution is and how it works. Just the quick takeaways below will highlight how this technology turns a marketing trickle into a firehose of revenue. 

Why it matters? You can finally get sign-ups and purchases from all those one-time visitors to your website who never return.

3 Key Points:

#1 Identity Resolution is a process that creates a customer profile via data breadcrumbs from multiple online touchpoints 

#2 The process turns anonymous web traffic into leads without an opt-in form

#3 It is legal, super-affordable, and the most innovative lead generation solution available

Now let’s dig in a little more. 

How Identity Resolution Works

“Machine Fingerprinting” 

Taking our Identity Resolution tool as the example. Smart Recognition uses machine fingerprinting to identify your visitors. It uses AI to filter and identify the best leads to email based on intent and engagement.

Our technology:

• Identifies the user’s email address (verifiable)
• Hones in on their online patterns
• Creates a path for ongoing marketing touchpoints

Inbox

Grabbing these email addresses gives you the best marketing channel. 55% of people prefer email as their #1 way to hear from businesses and nonprofits, outranking text messages, social media, and other digital communications. ~Constant Contact.

You know they’re a potential customer how? The fact that they visited your website! This shows intent. If they visited your site multiple times, it reveals more intent. If they purchased recently from anywhere, it shows they are willing to take their credit card out and make an online purchase— that adds to their intent score. 

It’s the gazillion distractions that cause intent to fizzle though. So they click away from your site. We keep you from losing touch, plus…

Patterns

Using A.I. to outline a map of your site visitors’ patterns gives you the upper hand versus the competition. Because you can send the right campaign to the right segment of your list. Personalization is key because 74% of consumers say they hate offers that are irrelevant. 

Yikes!

Touchpoints

One, two, or three touchpoints won’t make the sale. It takes at least eight, according to HubSpot, plus, that’s conventional marketing wisdom, right? With those endless online distractions these days, it’s wise to aim to even double those touchpoints. 

With Identity Resolution you can reach 8 to 16 touchpoints incredibly fast! 

Identity Resolution’s Biggest Advantage?

If you could count up the lost revenue from one-time website visitors, it would be a devastating dollar figure.

People are quick to bounce and more hesitant than ever to fill out forms. 

Proof? Best Buy increased sales exponentially by making their checkout available without signing up! A guest checkout (no sign-up needed) resulted in an extra $300 million— in the first year of the change!

That’s why Smart Recognition technology is so impressive. 

• No more depending on an opt-in form

• No budget worries due to lead costs constantly spiking 

• No more email list stagnation

• No wasted cart-abandonment emails that do not reach users not logged in

The details…

Easiest opt-in: You now have the ability to gather email addresses without any opt-in form at all. And if you’ve seen stats on dwindling sign-ups, you see how crucial this is. 81% of people have abandoned a form after beginning to fill it out. (The Manifest).

Lead costs plummet: More leads through traffic that you missed altogether means your cost per lead drops like a rock. The bean counters approve! 

Our platform can sniff out 30% of anonymous traffic, handing you the email address and other key markers for ongoing marketing. 

Max list growth: Bigger lists mean more chances to sell via automated emails. Your workload stays the same, you simply have more leads to contact. Not to mention, more details on the leads to make your segmentation more effective.

Actual Lead Cost on Average?

How does 8 cents per lead sound? Even the upper-end average is just 20 cents per lead with Smart Recognition.

That’s the beauty of A.I. helping to gather all these breadcrumbs. It has made the process of Identity Resolution efficient and ultra-affordable. We pass those savings on to our customers. 

Bonus Advantage

And yes, we have a big advantage over others offering somewhat similar services. Our tech is more advanced, but also, our network size matters. 

We have over 220 million+ email addresses in our database.  

That means you will get more matches for your anonymous traffic which we convert into leads. 

Then we automate the step of sending those leads right to your CRM, ESP, or audience network.

It has never been easier to grow an email list, bring back shoppers, or lower your cost per lead.

Wait, you’re right. Some email addresses won’t do you any good, so we’ve got that covered too.

Matching Only Verified Email Addresses

Our Identity Resolution platform has the ability to collect over 50% of anonymous website traffic. But we only give you legitimate addresses we verify.

We filter out stale emails, temp emails, fake addresses, all the junk that would do you no good. 

You only get charged for quality leads with email addresses that your potential customers are using regularly. This adds more value to these leads that you’re already getting at a great price!

Don’t forget email deliverability. Quality addresses mean active readers who open and click on your marketing emails. This helps your sender score and ensures your emails avoid spam filters.

No, these readers didn’t sign up for your list but they were on your website. This equals intent. 

Just like the Best Buy shoppers. They didn’t want to sign up, they just wanted to buy something!

Make the buying process easier for shoppers and your brand.

How is it Legal Though?

Getting the email address of an anonymous website visitor sounds too good to be true. But here’s why it is 100% legal in the U.S.

U.S. law governing email is an opt-out law versus other countries’ opt-in regulations. 

U.S. marketers can send emails to U.S. residents as long as you provide:

1. An easy, obvious link to unsubscribe to future emails
2. A physical address in your emails so readers can contact you outside of email

Cover those two points and Identity Resolution is totally legal. 

Free Demo of Smart Recognition 

Why let another day go by with anonymous website visitors slipping away?

Schedule a free Demo of Smart Recognition here. 

Gain the edge you need: 

• 10x your email list growth
• Lower your cost-per-lead
• Take your ROI through the roof
• Improve lead quality via intent scoring

Get in on the ground floor of this new technology and watch conversions take off! See more impressive stats and case studies during your Smart Recognition Demo— schedule yours here.

Who is this service for?

Websites with U.S.-based traffic with 15k or more monthly visitors:

• Ecommerce brands use it to email anonymous shoppers based on products they viewed or put in their cart

• Lead Generation Media Buyers use it on advertorial or opt-in pages to capture and retarget anonymous traffic

• Newsletter Companies use Smart Recognition on their article pages to remarket to anonymous readers, eliminating the need to gate content or ask for an opt in

Sales Agency announces the launch of Smart Recognition, a new technology that is helping businesses and nonprofits grow their email lists exponentially while dramatically reducing cost-per-lead. The platform allows an organization to accurately target and market to anonymous visitors on its website without relying on sign-up forms.

Smart Recognition is fully CAN-SPAM compliant and intended only for U.S. audiences. This technology uses machine fingerprinting to identify website visitors. AI filters and identifies the best leads to send marketing emails to based on intent and engagement. This gives organizations access to up to 30% of website traffic they typically miss out on.

The team at Sales Agency developed this platform based on over a century’s worth of collective experience in the email marketing space. This new tool follows both U.S. law on email marketing and deliverability best practices, according to the team.

“As long as you make it easy to opt out of emails then quickly honor opt-out requests, you are compliant with U.S. regulations and wisely protecting your sender reputation.” ~Eric Johnson, CMO Sales Agency

Who can take advantage of Smart Recognition? Any size business, nonprofits, lead generation media buyers, and newsletter companies with US based traffic. With Black Friday and Cyber Monday fast approaching,  eCommerce shops are in a unique position to use the platform to ramp up holiday sales. Online store owners can target site visitors who browse but leave, focus on shoppers who have recently purchased elsewhere, and increase abandoned cart email sales.

Case studies have shown many people fail to make an online purchase simply because they do not want to sign up for an account (Best Buy Study). Also, 81% of people have abandoned a form after beginning to fill it out. ~The Manifest. So marketing to anonymous website visitors is an effective marketing tactic because these users are interested in offers but need more touchpoints and an easier path to converting.

A full Smart Recognition Demo is now available for free so organizations can see how AI can help them collect email addresses of visitors who are anonymous but have shown serious interest and intent for a website’s offers. Schedule a free demo here.