# Better Identity Resolution at a Lower Cost​ - Smart Recognition

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Better Identity Resolution for Less 

 If you’re already using identity resolution, you know match rate is meaningless when the data is noisy. 

Smart Recognition delivers high-confidence matches at industry-leading pricing. 

 Get a Quote + Demo

 See results on your traffic in 15 minutes 

 Continuously Updated Consumer Database 

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 Cost-Efficient by Design 
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 More Value From Existing Traffic 

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 What Actually Matters When Comparing Identity Resolution Tools

 Most platforms can give you emails. The difference is whether those emails actually perform.

 Match Confidence Over Match Rate

 High match rates mean nothing if the emails don’t engage or hurt deliverability. Usable identity data prioritizes confidence and performance, not inflated numbers.

 Higher Match Rates Through Broader Coverage

Solutions that rely on a single data source tend to cap match rates. Platforms that resolve identities across multiple sources can identify more of your traffic without sacrificing usability. 

 Cost Per Usable Lead

 Headline CPL can be misleading. What matters is how much you’re paying for leads that actually convert and generate revenue over time.

 See The Difference 

 Without Smart Recognition
 You're Losing 95% of Traffic

 Monthly Visitors20,000
 Emails Captured600
 Capture Rate3%
 Cost Per Lead$25.00

 Leads Captured3%

 100 visitors → 3 emails captured

 2.1×
 ROAS

 With Smart Recognition
 Capture 10× More Leads

 Monthly Visitors20,000
 Emails Captured7,000+
 Capture Rate35%
 Cost Per Lead$0.15

 Leads Captured35%

 100 visitors → 35 emails captured

 8.4×
 ROAS

 See How Many Leads You're Missing →

 Why Teams Switch to Smart Recognition

 Lower Cost Without Cutting Corners

 Smart Recognition delivers materially lower cost per lead while maintaining the quality required for long-term performance and scale.

 More Matches That Actually Perform

 A multi-source approach increases match rate, while confidence-based filtering ensures the emails you receive are usable.

 Built for Real-World Traffic

 Handles multiple devices, shared environments, and repeat visitors without sacrificing accuracy or scale.

 Fast to Launch, Easy to Operate

 Get live quickly and integrate with your existing ESPs, CRMs, and ad platforms without changing workflows.

 See how this compares on your traffic in a short demo.

 Compare Match Quality + Cost

 Free 15–Minute Demo

 Best fit:

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 Already using identity resolution (or evaluating vendors)

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 Want lower cost per lead without sacrificing performance

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 Care about deliverability and list quality

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 Need a vendor that can scale with your traffic

 What you’ll see on the demo:

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 Estimated match volume on your traffic

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 How we filter for usable, high-confidence matches

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 Pricing model and what it would cost for your volume

 No contracts. Pay only for leads delivered.

 Smart Recognition 

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